I recently spoke with a friend who was on the hunt for a used car. My friend told me how much time he spent online researching and reading about different options. Obviously, I gave him lots of advice based on my years of experience and ultimately, he ended up going with an independent, local auto dealer for his purchase.
Why did he go with this choice rather than the flashier, heavily marketed “mega-dealers?” For him, the answer was easy – the personal touch. He got a great price on his used car. But the personalized approach with this local dealership was what really made him enjoy the entire car buying process.
The dealer was so happy to showcase his business within this context. And it was easy to see what makes his dealership a better experience for many buyers compared with the corporate lots.
It’s right here in this niche that you, as a uniquely independent dealership, can improve your own marketing success. It’s time to embrace your individuality and celebrate the local, independent status of your business. As you’ve probably already seen, there are plenty of potential customers who will choose your dealership precisely for this reason.
Celebrating the Independent Business
As an independent dealership, you already know the challenge of successful online marketing. You may never be able to compete with a mega dealer that has an entire marketing department. And this is the point where you can distinguish your business from these corporate-run automotive behemoths.
Here are some ways you can get your dealership noticed online without trying to compete directly with the franchise auto dealers:
Success: One Customer at a Time
Thanks for reading this Marketing Bytes post – I hope it was helpful for you! Please feel free to leave a comment below if you have any questions or thoughts about ‘embracing the individual.’ And you can reach me at email@example.com if you’d like to discuss more great ways to help your dealership stand out among the competition.
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