Let’s say you’re a small used car business just north of Tacoma, Washington. You specialize in family-friendly automotive choices like minivans, SUVs, and larger sedans. And you’re looking for a better way to reach your audience to improve sales. Well, the answer to this question is easy: step outside and take a look around. Right where you are is exactly where you should be focusing your marketing. After all, why spend time trying to market your small business to appeal to people from across the country?
This is the crux of localized marketing. And if you’re not already doing it, it’s time to get your content locally ranked.
Getting the Local Link in Your Content The SEO and online marketing gurus at Moz have produced an exhausting collection of local search engine ranking factors here. If you’re just getting started with this process, however, this enormous list can be a little bit intimidating.
For the sake of simplicity, let’s take things back a few steps. Localizing your SEO and marketing will accomplish the following goals:
This last point is arguably the most important. Many people who don’t place any focus on local search end up leaving potential customers with no way to quickly and conveniently get in touch! And as any marketer will tell you, that’s a death sentence in converting that lead into a sale.
Here are a few tangible tips you can use to enhance your local ranking power:
Localized Search: Your Key to More
As you can see, there’s no question about the power of local search marketing in your overall strategy. Follow these tips to get your own localized marketing even better able to reach your target audience.
If you have any questions about this post, please feel free to shoot me an email at email@example.com or comment below. And have a look at all the other great Marketing Bytes posts for even more news, tips, and advice.
"AFC" refers to Automotive Finance Corporation, Automotive Finance Canada Inc., and AFC Cal, LLC in their respective jurisdictions. All California transactions are through AFC Cal, LLC. California loans will be made pursuant to Department of Business Oversight California Finance Lenders License. Canadian transactions are through Automotive Finance Canada Inc.
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